iMoodyfy

Emotional Well-being App UX/UI Design

iMoodify is a UX/UI design project focused on creating an intuitive and engaging mobile application that supports well-being. The goal was to design a seamless experience that encourages mindfulness and self-awareness through interactive mood tracking, journaling, and AI-driven insights.

Tools and Technologies Used

Figma (UI/UX design, prototyping)
Adobe Illustrator & Photoshop (illustrations and branding)
Miro (user research and journey mapping)
Notion (project management and documentation)

How the Articles Support the App Concept

The research-based articles directly support iMoodify’s core idea: connecting emotional well-being with mindful product discovery. The first article reinforces the need for stress-relief tools by showing how everyday stress impacts our mental health, while the second highlights how emotional awareness can enhance creativity, aligning with iMoodify’s goal to help users better understand and care for their emotional states. By grounding our features in science—like mood-matching and curated recommendations—we ensure the app is not only engaging but also meaningful and backed by real insights.

Key Features

Mood Matching

We understand that time is precious, so we’ve categorized our products by mood to make it easier for users to find what suits them best:

Relaxation & Stress Relief
Mindfulness & Meditation
Creative Outlets
Community & Connection

Effortlessly match your mood with products designed to support your well-being.

Get Inspired By...

This educational section features regularly updated, scientifically backed articles designed to inform and inspire.

Each short article provides valuable insights, and at the end, users will find suggested products tailored to their needs, helping them make informed choices about the best solutions for their well-being.

Gift Guide

To tackle the challenge of feeling overwhelmed by wellness solutions, our Personalized Gift Guide is tailored to each user.

It leverages browsing and purchasing habits to provide tailored recommendations that simplify decision-making and perfectly suit their needs.

User Testing Summary

Goal: Test usability and emotional resonance of the app features.

Participants: 5 users (target group: wellness-focused young adults)
Tool: Figma prototype (remote, moderated sessions)

Key Findings:

✅ Mood-based product matching felt intuitive and relevant.

✅ Users found the visual tone calming and the UI engaging.

⚠️ Some confusion around the “Get Inspired By…” section (unclear if it’s a blog or shop).

⚠️ Users wanted more clarity on how AI recommendations were made.

⚠️ Navigation between sections needed clearer cues.

Result:
Iterated UI by refining labels, adding short descriptions, and improving navigation flow for better clarity and trust.

Conclusion

This online store offers a curated selection of self-care products designed to improve mental well-being. The store seeks to address common barriers to self-care like limited time, feelings of guilt, and feeling overwhelmed by the number of available wellness solutions.

To address these barriers, the store offers several features:
● Mood Matching: This feature helps users easily find products that suit their current needs.
● Get Inspired By...: An educational section featuring scientifically backed articles designed to inform and inspire.
● Personalized Gift Guide: This guide helps users find the perfect gift for others by leveraging browsing and purchasing habits.
● Bundle and Single Product Options: Users have the flexibility to purchase items individually or as part of a curated wellness package.
● Wishlist Functionality: This feature allows users to create and share wishlists, simplifying decision-making for themselves and others.

By offering these features, the store aims to make self-care accessible and enjoyable for everyone. The goal is to empower individuals to prioritize their well-being and feel better every day.

Project Summary:

iMoodify is a mobile wellness platform designed to support emotional well-being through curated products and experiences tailored to users’ moods. This project allowed me to take a user-centered approach in designing a digital product that blends e-commerce with mental health support.

What I did:

Conducted user research and empathy mapping to understand the emotional needs and daily challenges of the target audience.
Defined user personas and mapped user journeys using Miro to guide design decisions.
Developed a mood-based product matching system, aligning emotional states with suitable product recommendations.
Crafted UI elements and illustrations in Illustrator and Photoshop to build a unique and emotionally resonant brand identity.
Organized the design process and research documentation using Notion for structured project tracking.

What I gained:

I learned how to merge UX writing and psychology to create content that’s both meaningful and actionable—an essential skill when designing for wellness.
Deepened my understanding of designing for emotional impact and how UI/UX can contribute to well-being.
Strengthened my skills in UX research, including synthesizing insights from user interviews and behavior mapping.
Learned to balance commerce and care, designing a platform that is both conversion-friendly and empathetic.
Gained valuable experience presenting a concept that bridges psychology and user experience, reinforcing my interest in human-centered design.

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